Aug. 4, 2026

018: YouTube Star to Microbrand Founder with Jody Musgrove

Show Notes
Transcript

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Hellllooooo… and welcome to Just One More Episode… oh, wait… David’s guest is the man behind the legendary YouTube channel Just One More Watch and the co-founder of Erebus watches, Jody Musgrove. Jody shares his transition from earning a PhD in Modern History and showing people to their seats at the Sydney Opera House to becoming one of the most influential voices in the affordable watch world. He pulls back the curtain on why he sometimes bashes Seiko out of love, the reality of solo parenting while his wife is on a writers retreat in Italy, and the strategic decision to avoid scarcity marketing with his own brand. Whether you are curious about the theoretical Erebus riots of 2029 or want to know why pistachio is the new purple, Jody's blend of Scottish wit and horological wisdom is exactly what the doctor ordered.

⏱️ Timestamps

01:27 – The Z-Minus Celebrity Lifestyle

Jody explains his current status as a slightly stressed out solo parent to two small children.
The glamorous reality of his wife's screenwriting retreat in Italy versus the challenge of holding the fort in Sydney.

04:32 – From Casio to the Urban Gentry

How a childhood Casio in the 1980s and a hand me down quartz Omega from his father built a lifelong passion.
The pivotal 2015 recommendation to watch YouTube that turned a hobby into a career with 1,400 videos and counting.

06:22 – Secrets of the Sydney Opera House

Jody discusses his ten plus years working as an usher and tour guide at one of the world's most iconic venues.
Why real life human interactions at the Opera House provide a necessary escape from the digital world of social media.

08:50 – The Useless Doctor of Modern History

The truth about Jody's PhD in Chinese Modern History and why he is the last person you want to see during a mid-flight medical emergency.
How his academic training helped him eliminate the filler words and ahs from his professional presentation style.

10:47 – Building the Erebus Empire

Why Jody waited until the market was saturated to launch his own brand alongside business partner Stephen Parker.
The decision to reject the scarcity marketing model and focus on keeping high quality models in stock and ready to ship.

17:56 – The Philosophy of Seiko Bashing

Jody defends his reputation for being tough on the new era of Seiko releases and price hikes.
Why replacing a 200 dollar iconic watch with a 400 dollar version without upgrades is a major disappointment for true collectors.

23:17 – Complications for the Masses

A look at the trend of bringing high horology features like chiming watches to an affordable price point.
Why brands like Christopher Ward are the gold standard for innovation and brand cachet in the modern micro-brand space.

41:30 – Horological Parting Words

Jody's final advice on why you should never go bankrupt for a timepiece when you already have one on your wrist.
Why the best watch in the world is the one that makes you happy regardless of the logo or price tag.

You don't need a Rolex to have a collection that means something; you just need a watch that makes you smile when you put it on.

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WEBVTT

NOTE
This file was generated by Descript

00:00:00.198 --> 00:00:02.428
Jody: I've kind of backed myself
into a corner by calling the

00:00:02.437 --> 00:00:03.898
channel Just One More Watch.

00:00:03.898 --> 00:00:07.568
I can't suddenly, after nearly
a decade, say, "Listen, guys,

00:00:07.578 --> 00:00:09.987
sorry, I got it all wrong.

00:00:10.318 --> 00:00:14.367
You only need three watches,
so thanks very much.

00:00:14.408 --> 00:00:14.777
Good night.

00:00:14.837 --> 00:00:15.607
I'm switching off."

00:00:15.637 --> 00:00:21.028
David: Welcome to Watch Smarts, where
smart people get smarter about watches.

00:00:21.277 --> 00:00:22.637
I'm your host, David Newman.

00:00:22.867 --> 00:00:24.088
Let's jump right in

00:00:35.772 --> 00:00:40.852
Jody: Hello, and welcome to
another episode of Watch Smarts.

00:00:41.442 --> 00:00:46.902
David: So if you don't already know,
my amazing guest is the one and only

00:00:46.942 --> 00:00:53.611
Jody Musgrove from Just One More
Watch, the amazing YouTube channel,

00:00:53.711 --> 00:00:56.632
and the micro brand Arabesque.

00:00:56.672 --> 00:00:58.082
Jody, welcome to the show.

00:00:58.431 --> 00:01:00.032
Jody: Thank you very much
for having me, David.

00:01:00.072 --> 00:01:01.531
It is, it is lovely to be here.

00:01:01.541 --> 00:01:02.702
It is lovely to talk to you.

00:01:03.391 --> 00:01:08.021
David: So with someone of your stature,
I think the first important question is

00:01:09.152 --> 00:01:12.042
How is it being Jodie Musgrove today?

00:01:12.392 --> 00:01:13.632
Jody: How is it being a,

00:01:13.632 --> 00:01:14.682
David: uh- How is it being you?

00:01:14.702 --> 00:01:16.572
How, how is it in your world?

00:01:16.822 --> 00:01:19.641
Jody: A Z minus celebrity watch YouTuber.

00:01:19.642 --> 00:01:20.652
Yeah . Yeah.

00:01:20.861 --> 00:01:21.392
Yeah, sure.

00:01:21.512 --> 00:01:25.272
At the moment, I am a slightly
stressed out father of two small

00:01:25.272 --> 00:01:27.422
children, whose wife is overseas.

00:01:27.432 --> 00:01:32.382
So I have been solo parenting a
11-month-old and a four-year-old for

00:01:32.382 --> 00:01:33.852
the last two and a half weeks, so-

00:01:33.881 --> 00:01:35.072
David: Oh, my gosh.

00:01:35.491 --> 00:01:35.741
Yeah.

00:01:35.881 --> 00:01:35.901
Yeah.

00:01:35.901 --> 00:01:36.421
That's a big trip.

00:01:36.682 --> 00:01:37.741
Jody: Yeah, it is a big trip.

00:01:37.752 --> 00:01:39.992
She has been over to Italy.

00:01:40.022 --> 00:01:42.541
She's a screenwriter, so
she's on a writer's retreat,

00:01:42.602 --> 00:01:43.852
which sounds very glamorous.

00:01:44.131 --> 00:01:48.012
It sounds like an excuse for a three-week
Italian holiday to me, and I have

00:01:48.012 --> 00:01:49.561
been holding the fort back in Sydney.

00:01:50.111 --> 00:01:54.051
And as is always the way, uh, the
little one got sick yesterday, so he's

00:01:54.052 --> 00:01:55.181
not in daycare, so I'm kind of- Oh,

00:01:55.181 --> 00:01:56.251
David: no

00:01:56.271 --> 00:01:57.601
… Jody: juggling all of that at the moment.

00:01:57.611 --> 00:02:01.841
But, uh, that's how it is in
Jodie Musgrove world today.

00:02:02.131 --> 00:02:02.782
David: All right.

00:02:02.782 --> 00:02:04.081
Well, thank you for the update.

00:02:04.391 --> 00:02:08.451
Take us back to where all of this started.

00:02:08.461 --> 00:02:10.861
So obviously, you have
the YouTube channel.

00:02:10.861 --> 00:02:12.371
The YouTube- Mm-hmm … channel was first.

00:02:12.741 --> 00:02:17.131
The micro brand, the amazing Arabesque
line of watches came second, but

00:02:17.282 --> 00:02:20.511
how did you get into all of this
craziness in the first place?

00:02:20.892 --> 00:02:23.242
Jody: How did I get into watches,
or when- Yes … did it get crazy?

00:02:23.511 --> 00:02:23.771
David: No.

00:02:23.782 --> 00:02:25.941
Well, let's, let's, let's-
Both … start with watches.

00:02:26.002 --> 00:02:26.352
Jody: Both.

00:02:26.591 --> 00:02:28.181
I, I guess I've always been into watches.

00:02:28.252 --> 00:02:33.591
I think for a lot of guys, it comes from
their dads, and my dad was a watch guy.

00:02:33.892 --> 00:02:37.541
He always had one or two decent watches
on his wrist over the years and kind of

00:02:38.021 --> 00:02:44.101
made sure that I could tell analog time,
I could read an analog clock face before

00:02:44.551 --> 00:02:48.392
the inevitable onslaught of digital
Casios, because this was the '80s.

00:02:48.422 --> 00:02:52.731
I was, you know, born in mid-'70s, so
this was, got my first Casio in the '80s.

00:02:53.521 --> 00:02:56.231
And then got my first decent
watch from him as a kinda

00:02:56.231 --> 00:02:59.331
hand-me-down when I was 15, 16.

00:02:59.331 --> 00:03:02.891
I got a little quartz Omega,
um, which I still have actually.

00:03:02.892 --> 00:03:04.621
It's in great shape considering.

00:03:04.621 --> 00:03:09.052
I'm always amazed that I didn't lose
it or sell it or, you know, swap it for

00:03:09.052 --> 00:03:11.031
something when I was young and foolish.

00:03:11.611 --> 00:03:15.481
And then always had a decent watch
or two myself, plus a few others,

00:03:15.491 --> 00:03:16.862
bit of a collection around that.

00:03:17.741 --> 00:03:19.122
But I work at the Opera House.

00:03:19.122 --> 00:03:20.241
I work at Sydney Opera House.

00:03:20.281 --> 00:03:25.091
I've been there for nearly 20 years in
one capacity or another, and I've got a

00:03:25.091 --> 00:03:26.971
good friend there who's also into watches.

00:03:27.372 --> 00:03:31.841
And I think it was 2015 he said to me,
"Hey, you need to start watching YouTube.

00:03:31.872 --> 00:03:36.272
There's this guy called TGV
of the Urban Gentry channel,

00:03:36.301 --> 00:03:38.291
and he reviews watches." Yeah.

00:03:38.311 --> 00:03:40.251
So I started watching TGV.

00:03:40.251 --> 00:03:43.252
You know, he's, he's the genesis
for many of these stories I'm sure.

00:03:43.751 --> 00:03:48.862
And I started buying watches on his
recommendation, and I got to a point in

00:03:48.862 --> 00:03:53.881
late 2016 that I thought, "Oh, I could
do that. I could have a go at this."

00:03:54.422 --> 00:03:57.872
I had a fair old collection now,
you know, thanks to his influence.

00:03:58.552 --> 00:04:01.552
And I said to my wife, "I'm gonna start
a YouTube channel. I'm gonna talk about

00:04:01.552 --> 00:04:05.242
watches on YouTube." And, you know,
uh, she was my girlfriend at the time.

00:04:05.242 --> 00:04:06.252
She wasn't married.

00:04:06.391 --> 00:04:07.651
We weren't married at that stage.

00:04:07.952 --> 00:04:10.542
And she said, "No, no, you're
far too old for YouTube.

00:04:10.581 --> 00:04:14.561
Nobody will watch you." So- Nice … thank
you, darling, for that vote of confidence.

00:04:14.952 --> 00:04:18.812
But I made a couple of really scruffy
videos towards the end of 2016.

00:04:19.292 --> 00:04:24.411
I had a good time chatting with people
in the comments, and I started taking

00:04:24.411 --> 00:04:27.191
it a bit more seriously in 2017.

00:04:27.652 --> 00:04:32.462
Got my first DSLR camera, 'cause people
were still recording on their poor

00:04:32.462 --> 00:04:34.582
mobile phones th- back in those days.

00:04:34.751 --> 00:04:35.141
David: Yeah.

00:04:35.271 --> 00:04:40.072
Jody: Uh, then added some lights and
did the face reveal, as they say, in

00:04:40.072 --> 00:04:44.571
about the middle of 2017, properly
branded as Just One More Watch,

00:04:44.582 --> 00:04:50.240
rather than just whatever I was at
the time And I just haven't stopped.

00:04:50.400 --> 00:04:53.870
I've been making, well, it was
three videos a week every week

00:04:53.930 --> 00:04:56.640
up until last year, and I've
kinda cut down a bit this year.

00:04:56.930 --> 00:04:57.310
David: Yeah.

00:04:57.500 --> 00:05:01.830
Jody: But 1,400 videos later,
nearly a decade now on YouTube,

00:05:02.040 --> 00:05:03.310
which is just incredible.

00:05:03.370 --> 00:05:07.469
I didn't think for a minute that that
would be what I would do with the

00:05:07.469 --> 00:05:10.120
majority of my working life to this point.

00:05:10.490 --> 00:05:11.510
David: That's amazing.

00:05:11.609 --> 00:05:14.460
What i- what's the work that you
do at the Sydney Opera House?

00:05:14.990 --> 00:05:15.770
Jody: I've done various things.

00:05:15.779 --> 00:05:19.139
I used to work in catering
and hospitality, so I used to

00:05:19.150 --> 00:05:22.470
do kinda big event catering,
weddings, and functions- Yeah

00:05:22.470 --> 00:05:23.520
and so on there.

00:05:23.989 --> 00:05:30.980
I then left and came back as an usher
in 2013, so as a part-time usher.

00:05:31.489 --> 00:05:34.549
I wear my uniform with my little
name badge, torch in my pocket,

00:05:34.579 --> 00:05:36.170
and I show people to their seats.

00:05:36.520 --> 00:05:40.829
And then the best bit is I flip down this
little seat on the wall, and I get to

00:05:40.829 --> 00:05:42.719
watch the show whilst being paid for it.

00:05:42.789 --> 00:05:46.989
So- Yeah … I've been doing that
really now for, for 10-plus years.

00:05:47.129 --> 00:05:51.569
I was a tour guide as well, which I
think helps with presentation skills.

00:05:51.579 --> 00:05:51.599
Yeah.

00:05:51.890 --> 00:05:57.369
We had a very good teacher there who, a
very experienced tour guide, who would

00:05:57.380 --> 00:06:02.669
beat the ums and ahs out of all of the
prospective tour guides, and that is a,

00:06:02.730 --> 00:06:06.739
a very important thing so that you're
not umming and ahhing, you know, in- Yes

00:06:06.749 --> 00:06:07.349
people's ears.

00:06:07.569 --> 00:06:09.380
Same for you, I'm sure,
David, on a podcast.

00:06:09.389 --> 00:06:11.590
You know, it's about,
about pres- presentation.

00:06:12.709 --> 00:06:13.889
And so I still work.

00:06:14.099 --> 00:06:15.129
I don't work very often.

00:06:15.139 --> 00:06:20.000
I'm working this coming Saturday because
there's a show I want to see, but I I

00:06:20.000 --> 00:06:24.869
still… It's a nice escape, gets me
out of the house, and it's real-life

00:06:24.910 --> 00:06:26.859
interactions with actual humans.

00:06:26.999 --> 00:06:27.319
Yes.

00:06:27.319 --> 00:06:30.409
Because a lot of the time, you know,
if you're working in social media,

00:06:30.749 --> 00:06:34.989
most of the interactions you have
with people are by email, by text.

00:06:34.999 --> 00:06:38.749
You know, they're not kind of, you
know, these face-to-face social

00:06:38.749 --> 00:06:42.109
interactions that we used to have,
but now are, are becoming a rarity.

00:06:42.469 --> 00:06:43.499
David: Yes, for sure.

00:06:43.509 --> 00:06:46.619
Do you get recognized when you're at
the opera house for the- Oh, look-

00:06:46.619 --> 00:06:47.199
watch channel?

00:06:47.639 --> 00:06:50.569
Jody: Some- sometimes there's the
occasional person they'll, that will

00:06:50.579 --> 00:06:53.370
recognize me, or they'll hear my
voice when I'm checking their ticket,

00:06:53.379 --> 00:06:55.629
and they'll be like- Yes … "Hang
on. I know that voice." So yeah,

00:06:55.829 --> 00:06:57.169
that's always, that's always great.

00:06:57.240 --> 00:06:58.509
That's always really good fun.

00:06:58.509 --> 00:07:01.559
It makes my night when someone
says, "Oh, yeah, thank you.

00:07:01.559 --> 00:07:03.680
I watch your videos," or, you
know, "I've seen you before."

00:07:04.499 --> 00:07:07.389
David: Now, before we turned on the
microphones, I mentioned that there's

00:07:07.389 --> 00:07:09.839
this community of watch enthusiasts.

00:07:09.839 --> 00:07:14.199
There's many communities, but the one- Mm
… that I belong to is called Watch Crunch,

00:07:14.549 --> 00:07:19.200
and, uh, I got the, the Watch Crunch
folks all excited about our conversation.

00:07:19.600 --> 00:07:25.599
Rumor has it that in addition to the
work at the Sydney Opera House, is it

00:07:25.619 --> 00:07:27.609
true that you have a medical degree?

00:07:28.438 --> 00:07:29.758
Jody: No, I don't have a medical degree.

00:07:29.758 --> 00:07:33.208
I'm, I am a doctor, but it's
the useless type of doctor.

00:07:33.628 --> 00:07:34.198
It's a doctorate.

00:07:34.198 --> 00:07:36.498
It's a PhD in- Oh … modern history.

00:07:36.577 --> 00:07:37.057
So-

00:07:37.108 --> 00:07:38.138
David: Wow

00:07:38.188 --> 00:07:41.717
… Jody: if I'm flying on a plane and
there is a medical emergency and they

00:07:41.718 --> 00:07:45.298
come to my seat in economy, they're not
getting much help from me unfortunately.

00:07:45.308 --> 00:07:48.308
David: "Is there a doctor on board?"
"Yes, but the- Yes … useless kind."

00:07:48.488 --> 00:07:48.858
Jody: Yes.

00:07:48.858 --> 00:07:49.017
Yeah.

00:07:49.017 --> 00:07:52.747
On- only if the patient has a severe
case of Chinese modern history trauma.

00:07:53.048 --> 00:07:56.758
I'm all over it, but, but unfortunately,
if they're, if they're dying of a heart

00:07:56.767 --> 00:07:58.418
attack, then I'm not gonna be much use.

00:07:58.597 --> 00:07:59.457
David: Amazing.

00:07:59.747 --> 00:08:03.327
So you are a transplanted Scotsman.

00:08:03.327 --> 00:08:03.828
Yes, indeed.

00:08:03.828 --> 00:08:08.927
Do you consider yourself today Scottish
or Aussie, and do you miss home, and

00:08:08.938 --> 00:08:12.037
what's it like having that separation?

00:08:12.308 --> 00:08:15.778
Jody: Well, I think, I think that's
almost the s- the privilege of being a,

00:08:15.857 --> 00:08:19.887
a migrant, a first-generation migrant,
is that you can kind of consider

00:08:19.887 --> 00:08:21.577
yourself a couple of different things.

00:08:21.847 --> 00:08:22.107
David: Yeah.

00:08:22.107 --> 00:08:24.827
Jody: So I guess I'm a
Scussie, I'm a Scottish Aussie.

00:08:25.168 --> 00:08:30.708
But- … you know, ob- obviously you
can't erase, you know, n- nearly 30

00:08:30.718 --> 00:08:34.437
years of where I grew up and the culture
that I'm from and, you know- Yeah

00:08:34.607 --> 00:08:36.457
… Scottishness, very much ingrained in me.

00:08:36.887 --> 00:08:38.998
But love Australia.

00:08:39.107 --> 00:08:43.757
Came over here in 2003 and
really haven't looked back.

00:08:43.807 --> 00:08:47.767
You know, really enjoy
Australia, enjoy Sydney.

00:08:47.978 --> 00:08:52.117
They're good people, and I wouldn't
wanna, I wouldn't wanna be from

00:08:52.118 --> 00:08:55.248
anywhere else, but I wouldn't
wanna live anywhere else now.

00:08:55.307 --> 00:08:58.088
And I think, you know, with
a, with a young family, it's a

00:08:58.088 --> 00:09:01.737
great place to, to bring, bring
up a family here in Australia.

00:09:01.898 --> 00:09:02.218
So,

00:09:02.368 --> 00:09:02.488
David: yeah.

00:09:02.488 --> 00:09:03.487
Fantastic.

00:09:03.997 --> 00:09:07.757
So tell us a little bit about the
Erebus story because obviously- Yeah

00:09:07.847 --> 00:09:12.347
… reviewing thousands and thousands of
watches- That's it … and, you know,

00:09:12.347 --> 00:09:15.467
you know what you like, you know where
people are cutting corners, you have a

00:09:15.467 --> 00:09:19.548
wishlist, you know, "I wish this watch
had better this, I wish this watch had

00:09:19.777 --> 00:09:22.078
more thought in the design area here."

00:09:22.368 --> 00:09:26.987
Tell us about what was the
impulse to start a watch brand-

00:09:27.047 --> 00:09:29.227
Oh … and a watch design empire.

00:09:29.537 --> 00:09:32.427
Jody: Yeah, I, I think you
just summed it up beautifully.

00:09:32.677 --> 00:09:33.708
That's exactly what it is.

00:09:33.718 --> 00:09:36.947
You … Yeah, I had been reviewing
so- a lot of micro brands, you know.

00:09:36.948 --> 00:09:39.888
I must have reviewed 4- or 500
micro brands to this point,

00:09:39.888 --> 00:09:40.997
I think, over the years.

00:09:41.177 --> 00:09:41.507
David: Yeah.

00:09:41.698 --> 00:09:45.277
Jody: And yeah, you, you can see the
good ones from the bad ones, the ones

00:09:45.277 --> 00:09:49.514
that are You know, perhaps ill-conceived
compared to the ones that have,

00:09:49.514 --> 00:09:51.494
uh, too much thought put into them.

00:09:51.984 --> 00:09:56.374
You see where people cut corners,
you begin to get a sense of where

00:09:56.614 --> 00:10:00.704
the best ones are made, and obviously
you try and, you know, re-remember

00:10:00.774 --> 00:10:02.034
where the good stuff comes from.

00:10:02.524 --> 00:10:02.714
Yeah.

00:10:02.783 --> 00:10:05.773
And I always had it in the back
of my mind that one day I would

00:10:05.773 --> 00:10:07.503
want to start my own brand.

00:10:07.853 --> 00:10:09.864
I guess if you look at a lot
of YouTubers, they've all kinda

00:10:09.873 --> 00:10:11.114
done slightly different things.

00:10:11.123 --> 00:10:14.313
Some people have set themselves
up as vintage retailers.

00:10:14.324 --> 00:10:18.303
Some people have done collabs
with other brands rather than, you

00:10:18.304 --> 00:10:19.673
know, starting their own brand.

00:10:20.074 --> 00:10:22.863
But I always thought I would
want my own brand of watches.

00:10:22.943 --> 00:10:28.603
So, I met Steven Parker, who is
my business partner at Erebus.

00:10:28.664 --> 00:10:33.113
We met a couple of years before
we started Erebus, actually, and

00:10:33.113 --> 00:10:37.434
he… You know, w- everybody buys
and sells a lot in Australia.

00:10:37.434 --> 00:10:40.073
There's a kinda tight-knit
community of, of watch nerds.

00:10:40.113 --> 00:10:42.774
Everybody knows every… You know,
you know the names, if not the faces.

00:10:43.094 --> 00:10:43.414
David: Sure.

00:10:43.453 --> 00:10:45.703
Jody: And, uh, Steven and I
had done a few watch trades.

00:10:45.703 --> 00:10:47.433
We met up and, you know, became friends.

00:10:48.013 --> 00:10:51.114
And then we can't remember, one said
to the other, you know, "Shall we,

00:10:51.263 --> 00:10:54.544
shall we start a micro brand?" And
that was in the beginning of middle

00:10:54.544 --> 00:11:01.932
of 2022, I think We launched our first
model, the Origin, in October 2023.

00:11:02.092 --> 00:11:04.842
So here we are, not even three years in.

00:11:05.362 --> 00:11:05.632
Yeah.

00:11:05.632 --> 00:11:09.902
Um, and yeah, it, it's amazing
to see how far we've come in such

00:11:09.902 --> 00:11:13.402
a short space of time and how
much we're enjoying the process.

00:11:13.432 --> 00:11:14.792
It's just been fantastic.

00:11:14.792 --> 00:11:18.252
So it's been better than, than
I thought it was going to be.

00:11:19.071 --> 00:11:22.561
David: Quick commercial break here
to ask you, have you seen all of the

00:11:22.561 --> 00:11:27.151
cool resources, downloads, and guides
waiting for you at watchsmarts.com?

00:11:27.311 --> 00:11:28.211
Go check it out.

00:11:28.262 --> 00:11:29.182
You'll love it.

00:11:31.181 --> 00:11:33.732
Is there a part of you that
wishes you had started the

00:11:33.732 --> 00:11:35.742
watch brand sooner than you did?

00:11:36.262 --> 00:11:36.932
Jody: Absolutely.

00:11:36.962 --> 00:11:37.911
The, there is.

00:11:37.911 --> 00:11:44.251
I think the m- market was a lot less
saturated than it is now- Yeah … if I'd

00:11:44.262 --> 00:11:46.991
started it three or four years beforehand.

00:11:47.331 --> 00:11:54.801
But I was still sta- I only started my PhD
in 2018, um, so I just don't think I could

00:11:54.802 --> 00:11:57.471
have done it alongside everything else.

00:11:57.471 --> 00:12:01.091
You know, YouTube channel, plus PhD, plus
family, plus… It wouldn't have worked.

00:12:01.101 --> 00:12:02.691
So I think the timings were right.

00:12:03.092 --> 00:12:07.041
It would've been nice to have started it
sooner, but I think it all came in the

00:12:07.041 --> 00:12:08.901
order that it was supposed to come in.

00:12:09.541 --> 00:12:10.381
David: Amazing.

00:12:10.541 --> 00:12:16.011
I have to ask you, because of course this
week you had your crazy AP Swatch, uh- Oh

00:12:16.011 --> 00:12:19.131
the, the, the video wasn't crazy,
but the situation- No … was crazy.

00:12:19.181 --> 00:12:20.231
Jody: Yeah, the situation was crazy.

00:12:20.241 --> 00:12:25.641
David: And you unpacked it very sensibly,
and, um, especially the part about,

00:12:25.641 --> 00:12:27.141
you know, will this happen again?

00:12:27.141 --> 00:12:28.391
What's their next- Yeah … collab?

00:12:28.711 --> 00:12:33.201
So as you're thinking about the
future of Arrabus, regardless of the

00:12:33.201 --> 00:12:35.362
disaster that we just saw with- Yeah

00:12:35.362 --> 00:12:41.581
AP, are we thinking, what if
there was a Arrabus Time Swatch?

00:12:41.971 --> 00:12:44.962
What if there was, you know- Oh … what
if we have, you know, we're, we're

00:12:44.971 --> 00:12:49.732
showing this in all the major capitals
of the world, or, you know, there's

00:12:49.732 --> 00:12:53.982
an Arrabus full-page ad in the Robb
Report or in some of these, you know,

00:12:54.012 --> 00:12:57.182
s- ultra-luxury, um- Yeah … fancy…

00:12:57.321 --> 00:13:01.202
You know, what's, what's the dream
now that you have the brand launched?

00:13:01.351 --> 00:13:04.622
Where are your crazy, wild aspirations for

00:13:04.622 --> 00:13:04.756
Jody: it?

00:13:04.756 --> 00:13:05.291
We- we're aspirations.

00:13:05.481 --> 00:13:09.811
Well, obviously, the great Arrabus
riots of 2029 are- Yes … something

00:13:09.852 --> 00:13:11.232
Steven and I have talked about.

00:13:11.291 --> 00:13:14.722
You know, police dogs, police dogs and
pepper spray for the latest Arrabus.

00:13:14.912 --> 00:13:15.292
Yes.

00:13:15.302 --> 00:13:15.712
But, uh, no.

00:13:16.061 --> 00:13:20.291
No, I, I think our ambitions
are ambitious, but they're not

00:13:20.341 --> 00:13:24.261
to collaborate with Audemars
Piguet and cause global chaos.

00:13:24.501 --> 00:13:24.661
Uh-

00:13:24.671 --> 00:13:24.961
David: Right

00:13:25.701 --> 00:13:30.418
… Jody: I think looking at the space
that we're in- There are some pioneers,

00:13:30.948 --> 00:13:34.448
a- again, like the YouTubers going in
different directions, you can see watch

00:13:34.448 --> 00:13:36.028
brands going in different directions.

00:13:36.248 --> 00:13:38.168
Some of them set up their own showrooms.

00:13:38.198 --> 00:13:42.827
They become physical retailers of their
own watches- Yeah … in their own spaces.

00:13:43.208 --> 00:13:47.828
Uh, some go to third parties
and sell via other outlets.

00:13:48.317 --> 00:13:51.458
The one that really we always
look up at is Christopher Ward.

00:13:51.458 --> 00:13:54.848
I think Christopher Ward is an
incredible story, and they make

00:13:55.028 --> 00:13:57.247
really, really good watches.

00:13:57.298 --> 00:14:02.897
They've stuck with the direct-to-market
model, which is at the core

00:14:02.907 --> 00:14:06.388
of every micro brand, and yet
they've done some amazing things.

00:14:06.388 --> 00:14:11.908
They're really innovative and creative and
have a huge, you know, brand cachet now-

00:14:12.468 --> 00:14:12.618
David: Yeah

00:14:12.618 --> 00:14:17.467
… Jody: from a brand that only has been
around 22, 23 years or something.

00:14:17.467 --> 00:14:20.798
So, you know, I'm not saying we wanna do
exactly what they've done, but if we could

00:14:20.808 --> 00:14:25.378
be doing in 10 years what Christopher
Ward have taken 20 to do, then we would be

00:14:25.657 --> 00:14:28.707
absolutely delighted with our trajectory.

00:14:28.977 --> 00:14:29.557
David: For sure.

00:14:29.558 --> 00:14:31.288
Well, speaking of trajectory-

00:14:31.337 --> 00:14:31.567
Jody: Yeah

00:14:31.577 --> 00:14:35.657
… David: one of the questions from
the watch crunchers is, "When will

00:14:35.657 --> 00:14:39.278
we see the first Erebus in space?"

00:14:39.822 --> 00:14:42.512
Jody: That was not a
question that I anticipated.

00:14:42.512 --> 00:14:43.812
I, I don't know.

00:14:43.972 --> 00:14:46.562
When's Katy Perry next going up to space?

00:14:46.562 --> 00:14:47.302
Maybe I'll, I'll

00:14:47.302 --> 00:14:50.202
David: get- I mean, first Omega
in space, okay- Yes … great.

00:14:50.222 --> 00:14:53.142
But, you know, they're, they're not
the only ones that need to go to space.

00:14:53.182 --> 00:14:54.652
Jody: The, the first Erebus in space.

00:14:54.911 --> 00:14:55.512
Yeah, why not?

00:14:55.541 --> 00:14:59.021
I mean, I know Bulova have decided
to… Uh, no, Bremont rather have

00:14:59.021 --> 00:15:03.172
decided to strap a watch onto the
front of a, a satellite and launch

00:15:03.172 --> 00:15:04.691
it- … into orbit or something.

00:15:05.021 --> 00:15:05.591
I don't know.

00:15:05.591 --> 00:15:09.162
Maybe when they run commercial
flights- Right … uh, we'll, we'll

00:15:09.162 --> 00:15:10.732
get a, we'll get an Erebus on there.

00:15:10.732 --> 00:15:12.421
But we need to come up
with something suitable.

00:15:12.421 --> 00:15:14.631
We need to come up with a, a space watch.

00:15:14.862 --> 00:15:15.132
David: Yes.

00:15:15.142 --> 00:15:16.722
Jody: And we're, we're not there yet.

00:15:17.061 --> 00:15:22.942
David: There was a comment about
Seiko, and I love Seiko watches.

00:15:22.942 --> 00:15:24.991
I love Seiko 5 watches.

00:15:25.361 --> 00:15:29.141
I think one of your videos from maybe
just a few weeks back- Mm … or

00:15:29.142 --> 00:15:33.042
maybe it was longer, you were kind
of negative on, on the new Seikos,

00:15:33.081 --> 00:15:35.101
like the, the relaunched Seikos.

00:15:35.171 --> 00:15:35.591
Jody: Yes.

00:15:35.671 --> 00:15:39.361
David: And people are like, "Why is,
why does he hate Seiko so much?" Yes.

00:15:39.511 --> 00:15:40.129
Why do I hate Seiko so much?

00:15:40.129 --> 00:15:43.611
And my, my take on that is you love
Seiko so much, and you hate to see

00:15:43.611 --> 00:15:46.681
them cheapen the models that used
to be great a couple years ago.

00:15:46.781 --> 00:15:50.341
Jody: Seiko was not really a brand
that I had had in my collection

00:15:50.771 --> 00:15:55.411
up until I bought my first one in
2017 after I started the channel.

00:15:55.801 --> 00:16:01.101
And there was a whole range, you know,
lit- literally a range of Seikos at

00:16:01.101 --> 00:16:02.702
that time that were- Yeah … iconic.

00:16:02.862 --> 00:16:05.012
There was the SARB, the SKX.

00:16:05.332 --> 00:16:06.671
There were the field watches.

00:16:06.671 --> 00:16:08.312
There were the dive watches.

00:16:08.741 --> 00:16:11.291
There were some fantastic
JDM ones as well.

00:16:11.432 --> 00:16:11.632
Yeah.

00:16:11.632 --> 00:16:12.901
And I bought them all.

00:16:13.252 --> 00:16:16.921
I get a lot of watches sent to me
by brands, but I buy an awful lot

00:16:16.921 --> 00:16:20.182
of watches myself, and I bought
every single one of these Seikos,

00:16:20.231 --> 00:16:22.021
and I knew just how good they were.

00:16:22.471 --> 00:16:28.691
And then to see that company kind
of eroding all of that and replacing

00:16:28.841 --> 00:16:33.302
a $200 watch with a $400 watch,
having not done much about it-

00:16:33.572 --> 00:16:33.982
David: Yeah

00:16:34.021 --> 00:16:35.491
… Jody: you know, it is a bit disappointing.

00:16:35.491 --> 00:16:41.001
So yes, I have, I, I, I'm definitely
guilty of Seiko-bashing at points

00:16:41.151 --> 00:16:42.631
when I feel it's appropriate.

00:16:42.631 --> 00:16:48.166
I also praise Seiko when I feel it's
appropriate, like, like any other brand.

00:16:48.186 --> 00:16:48.476
But-

00:16:48.586 --> 00:16:48.846
David: No

00:16:48.856 --> 00:16:52.956
… Jody: yeah, some of those kind of
golden eros- golden era Seikos, I

00:16:52.966 --> 00:16:57.126
think there's a general consensus
that they were fantastic, amazing

00:16:57.135 --> 00:17:01.525
value for money, and we're not gonna
see them again un- unfortunately for-

00:17:01.565 --> 00:17:01.835
David: Yeah

00:17:01.845 --> 00:17:02.196
… Jody: for collectors.

00:17:02.196 --> 00:17:04.495
David: Well, but that's where
we have the secondary market.

00:17:04.505 --> 00:17:08.585
People can go to Chrono24
or eBay or wherever they go.

00:17:08.585 --> 00:17:08.845
Yeah,

00:17:08.845 --> 00:17:09.065
Jody: yeah.

00:17:09.095 --> 00:17:13.205
David: And there may still be
some, some nice deals on those, um-

00:17:13.206 --> 00:17:13.536
Jody: Yeah.

00:17:13.896 --> 00:17:14.596
David: But they're still
great … what do you think?

00:17:14.596 --> 00:17:16.865
Uh, uh, that brings up
another question, actually.

00:17:16.875 --> 00:17:16.895
Yeah.

00:17:16.906 --> 00:17:21.645
What are your thoughts on kind
of the state of watch trading,

00:17:21.656 --> 00:17:23.815
the secondary market, et cetera?

00:17:23.825 --> 00:17:24.995
Where's that going?

00:17:25.625 --> 00:17:29.095
Jody: I don't dabble in that much myself.

00:17:29.095 --> 00:17:30.056
David: Oh, really?

00:17:30.175 --> 00:17:33.486
Jody: No, I'm not really-
Okay … I do buy and sell a lot-

00:17:33.486 --> 00:17:36.216
Yeah … but it's at the, it's
at the relatively affordable end.

00:17:36.655 --> 00:17:42.456
So, you know, the kind of Chrono24
isn't really for $300 Seikos.

00:17:42.465 --> 00:17:44.065
It's more for the expensive pieces.

00:17:44.065 --> 00:17:47.425
I think I've only … I've bought
once and sold once on Chrono24-

00:17:47.785 --> 00:17:48.615
Yeah … in all of my- Well, even,

00:17:48.615 --> 00:17:51.346
David: but eBay is all,
all different price points.

00:17:51.685 --> 00:17:56.106
Jody: eBay's all different price points,
but eBay wants 14% from the sale.

00:17:56.115 --> 00:17:56.145
True.

00:17:56.225 --> 00:17:57.225
So- That's right … you know.

00:17:57.265 --> 00:17:57.815
And, nah.

00:17:58.316 --> 00:18:02.225
I tend to buy and sell a lot through
Facebook groups here in Australia.

00:18:02.965 --> 00:18:03.585
Ah, right.

00:18:04.045 --> 00:18:07.706
There's, there's one particular one that's
very well cre- curated, very well managed.

00:18:07.886 --> 00:18:08.216
David: Yeah.

00:18:08.216 --> 00:18:11.055
Jody: There's a level of
trust in that community.

00:18:11.136 --> 00:18:11.426
David: Yeah.

00:18:11.485 --> 00:18:15.245
Jody: People know my name, I guess,
so they, they're happy to buy from me,

00:18:15.246 --> 00:18:17.285
and I'm happy to buy from others, so-

00:18:17.325 --> 00:18:17.745
David: Yeah

00:18:17.865 --> 00:18:20.706
… Jody: I d- I don't really
kinda get into the whole gray

00:18:20.706 --> 00:18:22.165
market type thing, I'm afraid.

00:18:22.165 --> 00:18:22.745
David: Sure.

00:18:24.032 --> 00:18:28.682
Let's talk about collections
and collecting because I know-

00:18:28.692 --> 00:18:32.242
Mm … this is a very hot topic
among- Mm … people in our hobby.

00:18:32.772 --> 00:18:36.081
You see a lot of people now these
days, or maybe I'm paying attention

00:18:36.081 --> 00:18:40.601
to, or it's always been a thing, "I'm
downsizing my collection. Jody, I'm,

00:18:40.722 --> 00:18:42.551
I've, I have way too much stuff." Yeah.

00:18:42.851 --> 00:18:46.145
"I want the perfect, fill in the
number, f- watch collection."

00:18:46.145 --> 00:18:47.171
Three watch collection.

00:18:47.181 --> 00:18:48.341
Three watch collection.

00:18:48.351 --> 00:18:48.371
Yeah.

00:18:48.382 --> 00:18:51.112
Five watch collection,
nine watch collection.

00:18:51.871 --> 00:18:56.081
Would you r- ever recommend downsizing
a collection and then how would you

00:18:56.081 --> 00:18:57.862
go, how would you think about that?

00:18:58.221 --> 00:19:02.252
Jody: You see, I mean, I've made
plenty of videos about three watch

00:19:02.252 --> 00:19:06.082
collections and five watch collections-
Yes … at various price points.

00:19:06.082 --> 00:19:08.992
You know, again, all kind of
channel acceptable price points.

00:19:09.462 --> 00:19:14.861
More to hone people in on a selection
of watches that can be bought fairly

00:19:14.871 --> 00:19:19.901
modestly that will cover all of the kind
of key bases that need to be covered, I

00:19:19.912 --> 00:19:23.551
think, if you want to, if you want to do
that, if you want to collect that way.

00:19:23.822 --> 00:19:24.022
Yeah.

00:19:24.022 --> 00:19:26.701
But I've kind of backed myself
into a corner by calling the

00:19:26.712 --> 00:19:28.161
channel Just One More Watch.

00:19:28.162 --> 00:19:32.461
I can't suddenly after nearly a
decade say, "Listen, guys, sorry,

00:19:33.111 --> 00:19:38.652
I got it all wrong." "You only need
three watches, so thanks very much.

00:19:38.681 --> 00:19:39.051
Good night.

00:19:39.081 --> 00:19:40.012
I'm switching off."

00:19:40.251 --> 00:19:40.741
David: Right.

00:19:40.851 --> 00:19:40.881
But

00:19:41.171 --> 00:19:42.242
Jody: I, I do it.

00:19:42.281 --> 00:19:46.611
I think we, many people will kind of wax
and wane, their collections will grow.

00:19:47.272 --> 00:19:51.062
You'll get to a point where you realize
you've simply got too many and you're

00:19:51.062 --> 00:19:54.102
not giving half of them the attention
they deserve, and you'll start putting

00:19:54.102 --> 00:19:57.771
dollar signs on top of them in their
boxes- Yeah … and you'll sell a few.

00:19:58.221 --> 00:20:02.171
And at that point, somebody else is
in a buying phase, so they'll buy

00:20:02.171 --> 00:20:04.842
them and then it all goes in cycles.

00:20:05.041 --> 00:20:07.441
And I think- Yeah … people's
tastes change as well.

00:20:07.441 --> 00:20:13.331
I mean, I look at my collection,
2018, 2019, very dive watch heavy.

00:20:13.331 --> 00:20:18.772
I had a lot of- Yeah … very similar
looking black dial dive watches

00:20:18.802 --> 00:20:20.491
because that's kind of what I was into.

00:20:20.842 --> 00:20:21.092
Yeah.

00:20:21.092 --> 00:20:25.981
And now I look at my collection and
it has very few dive watches, and I've

00:20:25.982 --> 00:20:30.901
kind of drifted towards, uh, three
hand all-rounder sport style watches.

00:20:30.901 --> 00:20:34.741
So I think that is a factor in all
of it as well as people kind of taste

00:20:34.741 --> 00:20:36.351
change or they get into something new.

00:20:37.041 --> 00:20:42.951
David: Are there some watch trends that
you're seeing that you either like and

00:20:42.952 --> 00:20:48.512
you feel are positive for the hobby or,
besides obviously the AP situation- Uh-huh

00:20:48.732 --> 00:20:53.661
… watch trends that you dislike or thing,
things that you feel really don't serve

00:20:53.721 --> 00:20:56.011
the hobby and the collectors and the fans?

00:20:56.532 --> 00:20:59.911
Jody: I, I did a, a kind of video at
the beginning of this year with kind

00:20:59.911 --> 00:21:05.351
of some trends that I thought I, I
could see developing and I was looking

00:21:05.351 --> 00:21:09.592
forward to seeing continue to develop
over the course of, of this calendar

00:21:09.592 --> 00:21:12.601
year, and one of them was complications.

00:21:13.041 --> 00:21:18.032
I think- If you've been in the hobby
for a while, if you've got a collection

00:21:18.032 --> 00:21:22.351
at home that's substantial, you've
probably done all the different

00:21:22.361 --> 00:21:25.302
You've got a chronograph,
a diver, a dress watch.

00:21:25.302 --> 00:21:26.331
You've done all that.

00:21:26.942 --> 00:21:30.111
You've then probably got a black
watch, a blue watch, a white watch, and

00:21:30.121 --> 00:21:31.741
maybe a pink watch in there as well.

00:21:32.222 --> 00:21:37.172
But what you might not have is a
double retrograde or a chiming watch

00:21:37.181 --> 00:21:38.772
or, you know, something like that.

00:21:38.821 --> 00:21:43.792
And I think brands are kind of
pushing the narrative in some ways.

00:21:43.792 --> 00:21:47.381
You, uh, again, Christopher Ward with
their Bel Canto, that chiming watch.

00:21:47.391 --> 00:21:51.531
You're seeing a number of similar
ones filter down at lower price

00:21:51.531 --> 00:21:54.741
points in the couple of years since
the Bel Canto has been released.

00:21:54.751 --> 00:21:58.991
So I think that's … And that's a good,
that's a good thing, in my opinion.

00:21:58.992 --> 00:22:03.881
You know, bringing what used to be, uh,
these inaccessible haute horology style

00:22:03.881 --> 00:22:06.422
complications to the masses, you know?

00:22:06.441 --> 00:22:06.641
Yeah.

00:22:06.641 --> 00:22:10.171
And mass, mass manufactured and
available much, much more economically.

00:22:10.641 --> 00:22:15.041
David: What do you say to fans or
wh- when you get comments about-

00:22:15.051 --> 00:22:18.021
Mm-hmm … you know, some of the folks
in the watch industry, some of the

00:22:18.022 --> 00:22:22.081
big brands and maybe even some of the
micro brands, they're just, they're ju-

00:22:22.082 --> 00:22:25.351
uh, you know … So rather than what
you're talking about, which I think is

00:22:25.372 --> 00:22:29.901
totally fantastic, the, the innovation,
the pushing the boundaries, the, you

00:22:29.902 --> 00:22:32.351
know, getting into the art of- Mm-hmm

00:22:32.381 --> 00:22:38.522
the, the different designs, the
creativity, versus the pure money grabs

00:22:38.561 --> 00:22:42.821
where they're just, they're literally
just out to make a buck, and they're

00:22:42.821 --> 00:22:46.472
putting something out because they
think what … it will sell more so

00:22:46.472 --> 00:22:48.781
than represent the heart of that brand

00:22:49.879 --> 00:22:54.020
Jody: Well, I mean, I guess if
they're putting out something

00:22:54.020 --> 00:22:57.320
they think will sell, then they're
satisfying the market, aren't they?

00:22:57.320 --> 00:22:58.709
So is that a money grab?

00:22:59.070 --> 00:22:59.199
David: Hmm.

00:22:59.199 --> 00:23:03.290
Jody: If, if, if people wanna buy
it, I mean, it's those Swatch things

00:23:03.290 --> 00:23:05.879
without, you know, making the whole
podcast about those HP things.

00:23:05.889 --> 00:23:06.360
Sure.

00:23:06.800 --> 00:23:07.609
People want them.

00:23:07.620 --> 00:23:12.529
You know, if … Who knew a fortnight
ago that everybody wanted and needed

00:23:12.540 --> 00:23:14.599
a brightly colored plastic fob watch?

00:23:14.739 --> 00:23:17.479
But a- apparently they all
do, so that they're- Right

00:23:17.520 --> 00:23:22.049
they're, whether they're creating the
need and then satisfying it, uh, you

00:23:22.049 --> 00:23:23.379
know, w- whatever order it's happening in.

00:23:23.389 --> 00:23:27.419
But yeah, I, I don't think people
are necessarily doing kinda money

00:23:27.429 --> 00:23:31.010
grabs because if people are prepared
to put their money into something

00:23:31.010 --> 00:23:32.960
then, then that's up to the consumer.

00:23:32.960 --> 00:23:36.799
It's not necessarily a kind of
cynical thing from, from the brands.

00:23:37.649 --> 00:23:38.609
David: Fair enough.

00:23:39.359 --> 00:23:42.029
Let me ask a few non-watch questions.

00:23:42.050 --> 00:23:42.409
Jody: Ooh, okay.

00:23:42.429 --> 00:23:48.100
David: Um, how large is the T-shirt
line item- … in your marketing budget?

00:23:48.109 --> 00:23:51.729
Because you have a different
one in every gosh darn video.

00:23:51.999 --> 00:23:52.519
Jody: I, I do.

00:23:52.519 --> 00:23:53.419
I, I used to buy them.

00:23:53.559 --> 00:23:56.999
I kind of changed the structure, you
know, my personal tax structure to

00:23:57.009 --> 00:24:01.789
a company a few years ago, so I'm
now, I'm Just One More Watch Pty

00:24:01.789 --> 00:24:03.239
Ltd, which is the Australian company.

00:24:03.469 --> 00:24:03.689
Yes.

00:24:03.719 --> 00:24:07.889
And I do, I now put my, uh, T-shirts
through as a uniform because-

00:24:08.050 --> 00:24:08.800
David: Nice

00:24:08.849 --> 00:24:09.350
… Jody: they, they are.

00:24:09.350 --> 00:24:10.379
They're, they're a uniform.

00:24:10.590 --> 00:24:14.710
I actually, I made a video maybe about
four years ago now, and it was Just

00:24:14.710 --> 00:24:21.073
One More T-shirt, where- I spent a
day ironing every single T-shirt in

00:24:21.073 --> 00:24:25.504
my collection- Wow … and then I put
them into, to, you know, Formula 1,

00:24:25.563 --> 00:24:28.234
'80s pop culture, '90s pop culture.

00:24:28.234 --> 00:24:32.244
I sectioned them all off, and
I ran through every T-shirt.

00:24:32.273 --> 00:24:35.014
I changed in and out of
every T-shirt for a video.

00:24:35.384 --> 00:24:37.504
But I had a big cull recently.

00:24:37.744 --> 00:24:41.833
I got rid of about 40 shirts,
I think, earlier on this year.

00:24:42.513 --> 00:24:46.703
I gotta say, a lot of them were
Star Wars T-shirts because- Oh,

00:24:46.704 --> 00:24:47.283
David: okay

00:24:48.033 --> 00:24:48.843
… Jody: it's dead.

00:24:49.514 --> 00:24:50.233
It's dead.

00:24:50.323 --> 00:24:54.974
David: Now, do you have a line of, of just
channel T-shirts that you sell yourself?

00:24:55.003 --> 00:24:56.854
Jody: No, I, ironically, I never did.

00:24:56.863 --> 00:24:58.164
I, I should have done.

00:24:58.213 --> 00:24:59.833
I should have done a long time ago.

00:24:59.884 --> 00:25:00.164
David: How

00:25:00.174 --> 00:25:00.464
Jody: about

00:25:00.514 --> 00:25:00.954
David: that?

00:25:00.954 --> 00:25:04.063
Jody: But no, I had one of these
kinda Redbubble or whatever it was

00:25:04.123 --> 00:25:07.504
links at the bottom of my videos,
but they were so flippin' expensive.

00:25:07.634 --> 00:25:07.924
Yeah.

00:25:08.033 --> 00:25:11.193
I thought, I can't actually,
I can't actually sit here and

00:25:11.413 --> 00:25:15.043
suggest to people that they buy a
cheaply printed Just One More Watch

00:25:15.043 --> 00:25:17.633
T-shirt for $40 or whatever it was.

00:25:17.633 --> 00:25:17.643
Yes.

00:25:17.643 --> 00:25:19.753
So, so I, I got rid of it, so no.

00:25:20.023 --> 00:25:21.244
A missed opportunity.

00:25:21.244 --> 00:25:25.293
I will be on my deathbed, ruing
the fact that I never sold merch.

00:25:25.683 --> 00:25:26.183
David: Right.

00:25:26.734 --> 00:25:27.134
Yeah.

00:25:27.143 --> 00:25:28.323
Well, so be it.

00:25:28.773 --> 00:25:30.573
Let me ask you about the watch business.

00:25:30.633 --> 00:25:35.434
People are fascinated, uh, and perhaps
a little bit envious, going, "Wait a

00:25:35.434 --> 00:25:37.763
minute, Jody started a watch brand?

00:25:37.963 --> 00:25:38.723
This is great.

00:25:38.804 --> 00:25:40.454
What if I wanna start
a watch brand?" Mm-hmm.

00:25:40.463 --> 00:25:44.853
So could you walk us through the ins-
some insights or some experiences

00:25:45.374 --> 00:25:49.003
as far as the world of watch design-
Yeah … and manufacturing from-

00:25:49.053 --> 00:25:52.463
Yeah … square one, how you just
went about- No … getting into it?

00:25:52.743 --> 00:25:55.403
Jody: What you need to do is you
need to start a YouTube channel.

00:25:55.463 --> 00:25:59.903
You need to s- make three videos
a week for about six years.

00:26:00.233 --> 00:26:04.103
Uh, you need to build a brand, a
personal reputation for honesty and

00:26:04.643 --> 00:26:07.693
integrity, and then you need to find
a business partner, and then you…

00:26:07.913 --> 00:26:12.033
Yeah, yeah, it… I had a huge advantage
un- undoubtedly because of the channel

00:26:12.568 --> 00:26:18.058
Also, I had done a lot of giveaways,
and I've been gathering people's emails,

00:26:18.108 --> 00:26:20.028
and that email list was fabulous- Yeah

00:26:20.218 --> 00:26:23.738
for us to get the word out in the
early stages that, "Hey, look, we're

00:26:23.748 --> 00:26:27.917
here." Because for a lot of, of micro
brands and startup companies, it's

00:26:27.918 --> 00:26:31.507
just kind of recognition, just getting
your name out there and getting

00:26:31.507 --> 00:26:33.237
eyes- Sure … on your product.

00:26:33.237 --> 00:26:35.557
But it didn't cost an awful lot of money.

00:26:35.558 --> 00:26:39.408
I think people think there's a huge
capital outlay to start a brand.

00:26:39.878 --> 00:26:41.267
It didn't cost that much.

00:26:41.277 --> 00:26:44.287
I mean, it, it was considerable,
but not ridiculous.

00:26:44.788 --> 00:26:45.637
It was just time.

00:26:45.637 --> 00:26:49.638
I mean, we, we formed the company
in July 2022 and didn't launch our

00:26:49.638 --> 00:26:52.167
first product until October 2023.

00:26:52.808 --> 00:26:55.598
So we employed the services of a designer.

00:26:55.637 --> 00:27:00.067
We knew what we wanted, got… But we
also knew that neither Steven nor I could

00:27:00.067 --> 00:27:02.487
work a CAD system to save ourselves.

00:27:02.707 --> 00:27:02.847
Right.

00:27:02.847 --> 00:27:06.777
So we, we found, again, a guy I knew
designed for other brands, so it's

00:27:06.777 --> 00:27:09.907
about having that contact and the
awareness of, you know, who's who.

00:27:10.507 --> 00:27:13.547
Uh, we went to three different
factories, and we got three different

00:27:13.547 --> 00:27:18.517
sets of prototypes made up, and then
we sat and kinda did a, the Pepsi

00:27:18.517 --> 00:27:20.518
challenge one day under a loop.

00:27:20.787 --> 00:27:23.957
We had a look at all watches
with a scoreboard, and then

00:27:24.068 --> 00:27:25.267
clearly there was a winner.

00:27:25.337 --> 00:27:28.427
You know, there was one- Yeah … that
was… All of them were good,

00:27:28.697 --> 00:27:31.587
but there was one that was much
better than the others, you know?

00:27:31.617 --> 00:27:31.967
David: Yeah.

00:27:32.458 --> 00:27:34.537
Jody: So it, there, there was that.

00:27:34.537 --> 00:27:36.157
There's a real process to starting it.

00:27:36.348 --> 00:27:39.117
I guess a lot of people,
uh, use Kickstarter as a

00:27:39.117 --> 00:27:40.438
platform, which is fantastic.

00:27:40.438 --> 00:27:43.907
I mean, Kickstarter has given
brands like Baltic their first, and

00:27:43.907 --> 00:27:47.447
Fairlane Mari, their first launches
were via the Kickstarter platform.

00:27:47.458 --> 00:27:47.618
Yeah.

00:27:47.618 --> 00:27:49.698
So I know Kickstarter gets a bit of shade.

00:27:49.727 --> 00:27:54.307
People don't necessarily trust it,
uh, because of a few bad apples, but

00:27:54.317 --> 00:27:58.547
there've been a lot of brands who
have, you know, got their seed capital

00:27:58.547 --> 00:28:00.477
in a way by using that platform.

00:28:00.767 --> 00:28:03.008
It is an amazing hobby.

00:28:03.017 --> 00:28:08.767
It's an amazing industry because- Yeah
… people will pay you months in advance for

00:28:08.767 --> 00:28:13.227
a product, or they'll pay you a portion
months in advance, which really takes a

00:28:13.227 --> 00:28:20.457
lot of the risk side away from the company
and puts it- Yeah … onto the customer.

00:28:20.467 --> 00:28:22.908
So you really have to respect that.

00:28:22.908 --> 00:28:25.898
You, you gotta be aware that
people, you've made promises, and

00:28:25.898 --> 00:28:27.317
you've gotta keep those promises.

00:28:27.347 --> 00:28:27.597
But-

00:28:27.657 --> 00:28:27.967
David: Yeah

00:28:28.087 --> 00:28:30.508
… Jody: yeah, I mean, I, I used to
say everybody should start a YouTube

00:28:30.528 --> 00:28:33.517
channel, and now it seems they do.

00:28:33.517 --> 00:28:34.868
They, they have a YouTube channel.

00:28:35.228 --> 00:28:35.248
Yeah.

00:28:35.258 --> 00:28:40.988
And look, there's no reason why if
you have an idea you can't make a

00:28:40.988 --> 00:28:43.517
success of your own watch brand.

00:28:43.787 --> 00:28:47.317
So- Sure … you know, as many
brands as there are, there's

00:28:47.397 --> 00:28:48.727
always room for one more.

00:28:48.727 --> 00:28:51.347
You know, there, there's always
room for somebody who's doing

00:28:51.347 --> 00:28:56.787
something better or different or
just doing something really well.

00:28:56.817 --> 00:28:58.917
I think people will appreciate it

00:29:01.272 --> 00:29:03.462
David: Hey, David Newman here
with a quick commercial break.

00:29:03.462 --> 00:29:06.841
Have you seen our social media
channels that have video snippets

00:29:06.851 --> 00:29:08.462
from our favorite interviews?

00:29:08.482 --> 00:29:12.581
Check us out on TikTok,
Instagram, and YouTube.

00:29:12.802 --> 00:29:14.641
Now, back to the episode.

00:29:14.651 --> 00:29:20.871
Well, I have, uh, speaking of which,
I do have a small number of watches

00:29:21.131 --> 00:29:26.042
just for a one-sentence impression-
Ooh … thought, recommendation.

00:29:26.091 --> 00:29:26.692
Jody: Ooh, I love it.

00:29:26.692 --> 00:29:27.091
Okay.

00:29:27.131 --> 00:29:27.331
David: Derecommendation.

00:29:29.241 --> 00:29:29.601
Jody: Okay.

00:29:29.661 --> 00:29:31.911
David: But I thought we'd have some
fun because this is- Okay … of

00:29:31.912 --> 00:29:32.542
course, what you do- Great

00:29:32.542 --> 00:29:33.232
on your channel,

00:29:33.232 --> 00:29:33.621
Jody: too.

00:29:33.642 --> 00:29:34.611
What are you gonna show me?

00:29:34.611 --> 00:29:35.191
I'm, I'm excited.

00:29:35.251 --> 00:29:39.572
David: Well, so some microbrands
that I enjoy, and I also wanna get

00:29:39.581 --> 00:29:42.612
back to Arabesque because you need-
Okay … to bring the purple back.

00:29:42.911 --> 00:29:44.781
There's no purple on the website.

00:29:44.791 --> 00:29:44.821
Okay.

00:29:44.821 --> 00:29:45.091
Sorry.

00:29:45.091 --> 00:29:47.211
There's no purple Origin 41.

00:29:47.351 --> 00:29:49.182
There's no purple- Uh-oh … Origin 39.

00:29:49.551 --> 00:29:50.151
I am very- Yes

00:29:50.151 --> 00:29:50.561
upset.

00:29:50.561 --> 00:29:51.421
There's no purple.

00:29:51.422 --> 00:29:52.581
We need the purple back.

00:29:52.771 --> 00:29:53.352
Jody: Purple back.

00:29:53.372 --> 00:29:54.181
Bring purple back.

00:29:54.231 --> 00:29:55.191
Make purple great again.

00:29:55.532 --> 00:29:59.412
David: But mint green, our
friends at Ratio, you're familiar?

00:29:59.412 --> 00:29:59.461
Jody: Ratio.

00:30:00.131 --> 00:30:00.681
Okay.

00:30:00.791 --> 00:30:05.881
So Ratio are a part of
Creation Watches in Singapore.

00:30:05.991 --> 00:30:06.141
Yes.

00:30:06.141 --> 00:30:08.572
So they're an in-house
brand of Creation Watches.

00:30:08.651 --> 00:30:08.901
David: Yeah.

00:30:08.942 --> 00:30:09.902
Jody: Great value

00:30:10.836 --> 00:30:11.466
David: Really good.

00:30:11.516 --> 00:30:16.516
Eight- 89 bucks for the quartz
and- I mean- 110 for the mechanical

00:30:16.816 --> 00:30:17.776
… Jody: yeah, that's ridiculous.

00:30:17.786 --> 00:30:20.646
I guess they've got the supply chain,
they're Asian-based, they can afford

00:30:20.655 --> 00:30:25.535
to- Yeah … you know, really offer
an awful lot for not an awful lot.

00:30:25.945 --> 00:30:28.746
David: But it's, you know, it's
sometimes it's just the color.

00:30:28.815 --> 00:30:29.586
The color just- Yeah

00:30:29.606 --> 00:30:31.745
grabs you, like, "Oh, that's
r- I haven't seen- Yeah … a

00:30:31.746 --> 00:30:33.175
lot of these. This is great."

00:30:33.575 --> 00:30:35.555
Jody: Mint green, very
kind of Traska color.

00:30:35.555 --> 00:30:38.046
I think they were one of the first to
use that- Exactly … lovely, lovely-

00:30:38.075 --> 00:30:39.106
Exactly … shade a few years ago.

00:30:39.315 --> 00:30:43.346
David: Now, I know that
you love this brand.

00:30:43.516 --> 00:30:43.646
Jody: Okay.

00:30:43.676 --> 00:30:48.136
David: I have recently fallen back
in love with this brand, and this

00:30:48.146 --> 00:30:49.845
particular watch I like a lot.

00:30:49.865 --> 00:30:51.256
Our friends at- Oh … Casio.

00:30:51.306 --> 00:30:52.525
Jody: Ooh, of course.

00:30:52.556 --> 00:30:53.286
Casios.

00:30:53.525 --> 00:30:55.636
I don't know that model, though.

00:30:55.935 --> 00:30:56.115
I, I'm-

00:30:56.126 --> 00:30:57.085
David: Oh, really?

00:30:57.176 --> 00:30:58.415
… Jody: I'm unfamiliar with that one.

00:30:58.415 --> 00:30:59.575
David: Oh, this is great.

00:30:59.586 --> 00:31:03.995
This, I, I should know- That lap
timer … what it is, but it's, uh,

00:31:04.016 --> 00:31:06.575
it's this one that has the little-
It's that one … bars on it.

00:31:06.645 --> 00:31:07.625
Jody: The, it's the Casio.

00:31:07.626 --> 00:31:08.595
It's made of resin.

00:31:08.595 --> 00:31:10.535
It's got a digital
screen, a 10-year battery.

00:31:10.535 --> 00:31:10.695
You know what?

00:31:10.695 --> 00:31:12.266
David: It's the black strap, Jody.

00:31:12.266 --> 00:31:12.326
Yeah.

00:31:12.326 --> 00:31:13.356
That's the giveaway.

00:31:13.385 --> 00:31:14.045
Jody: It's the giveaway.

00:31:14.086 --> 00:31:15.576
It costs less than $50.

00:31:15.576 --> 00:31:16.696
It sure does.

00:31:16.696 --> 00:31:21.015
It will outlast, it will outlast
both of us probably with two $1

00:31:21.026 --> 00:31:22.346
battery changes over the years.

00:31:22.346 --> 00:31:22.816
They're amazing.

00:31:22.825 --> 00:31:23.585
They really are amazing.

00:31:23.596 --> 00:31:24.965
Now- My f- my favorite brand … as

00:31:24.965 --> 00:31:26.475
David: a, yes, they're so good.

00:31:26.475 --> 00:31:26.885
So good.

00:31:26.885 --> 00:31:28.345
And then G-SHOCKS.

00:31:28.355 --> 00:31:28.375
Yeah.

00:31:28.525 --> 00:31:29.565
G-SHOCKS.

00:31:29.635 --> 00:31:30.485
Oh my gosh.

00:31:30.495 --> 00:31:30.525
Yes.

00:31:31.025 --> 00:31:33.715
I recently found out, 'cause
again, I'm totally brand new to

00:31:33.715 --> 00:31:35.085
this, the deep end of the pool.

00:31:35.126 --> 00:31:35.456
Jody: Yeah.

00:31:35.456 --> 00:31:40.036
David: But I found out that there's the
regular G-SHOCK, right, like the DW-5600.

00:31:40.076 --> 00:31:40.316
Yes.

00:31:40.865 --> 00:31:43.885
And they also make what they're
marketing as either the unisex

00:31:43.885 --> 00:31:45.775
watch or the women's watch-

00:31:46.056 --> 00:31:46.426
Jody: Yes

00:31:46.435 --> 00:31:48.436
David: which is perfect size.

00:31:48.436 --> 00:31:49.725
I have a seven-inch wrist.

00:31:49.925 --> 00:31:50.255
Jody: Yeah.

00:31:50.745 --> 00:31:57.546
David: So it's just a little bit smaller
than the DW, and, uh, it fits great.

00:31:58.065 --> 00:32:00.275
Jody: Yeah, no, they're, they're
really am- amazing watches.

00:32:00.475 --> 00:32:06.366
That 5600, I have gone on record a
number of times saying I think that that

00:32:06.395 --> 00:32:09.805
is as iconic as anything in horology.

00:32:10.035 --> 00:32:10.265
I agree.

00:32:10.265 --> 00:32:10.795
You know, and I did.

00:32:11.035 --> 00:32:18.656
I lined up a Submariner, a Navitimer,
a S- a Speed- Speedmaster and that.

00:32:18.656 --> 00:32:18.776
Yeah.

00:32:18.776 --> 00:32:21.966
And I'm like, well, it's 40 years old.

00:32:21.975 --> 00:32:24.576
It has been unchanged for 40 years.

00:32:24.736 --> 00:32:24.896
David: Yeah.

00:32:24.896 --> 00:32:28.246
Jody: And you can still buy it
for $50 if you do your homework.

00:32:28.295 --> 00:32:28.545
Yeah.

00:32:28.545 --> 00:32:30.595
I think they're, I think
they're amazing watches.

00:32:31.025 --> 00:32:31.846
David: They really are.

00:32:32.105 --> 00:32:34.075
You might know this gentleman, actually.

00:32:34.075 --> 00:32:35.786
This is, uh, Hemil.

00:32:36.312 --> 00:32:37.292
Jody: Hamill, yes

00:32:37.292 --> 00:32:37.692
… David: Hamill.

00:32:37.712 --> 00:32:39.312
It's, uh, Marvin Manke?

00:32:39.341 --> 00:32:40.212
Jody: Marvin, yes.

00:32:40.232 --> 00:32:40.492
David: Yeah.

00:32:40.502 --> 00:32:42.682
Y- y- you're familiar with Marvin's work?

00:32:42.962 --> 00:32:44.292
Jody: I am familiar with Marvin's work.

00:32:44.292 --> 00:32:48.562
I looked at one special edition Hamill
a number of years ago on the channel,

00:32:48.792 --> 00:32:51.232
I think through a, a, a sub-retailer.

00:32:51.671 --> 00:32:53.341
But yes, what's that one?

00:32:53.341 --> 00:32:55.571
David: Th- this one's
called the Hydrodurance.

00:32:55.851 --> 00:32:56.411
Jody: Okay.

00:32:56.562 --> 00:32:57.472
David: Hydrodurance.

00:32:57.472 --> 00:33:01.661
It's discontinued, but I got it
from a friend on Watch Crunch.

00:33:01.661 --> 00:33:01.941
Jody: Yeah.

00:33:01.941 --> 00:33:02.231
Yeah.

00:33:02.282 --> 00:33:05.551
David: So it's another one of
those forum/community purchases.

00:33:05.581 --> 00:33:08.212
Jody: Big, big chunky diver sandwich dial.

00:33:08.222 --> 00:33:08.292
Yeah.

00:33:08.292 --> 00:33:10.491
Got a bit of the Blancpain,
Fifty Fathoms, the

00:33:11.651 --> 00:33:11.867
David: bigger life style basically.

00:33:11.867 --> 00:33:12.361
Exactly, the rounded bezel.

00:33:12.361 --> 00:33:13.301
Yeah, yeah.

00:33:13.391 --> 00:33:13.722
Jody: Yeah.

00:33:13.912 --> 00:33:14.771
David: Exactly right.

00:33:14.771 --> 00:33:15.481
Very fun.

00:33:15.491 --> 00:33:15.521
Okay.

00:33:16.141 --> 00:33:17.201
Now, Seiko.

00:33:17.291 --> 00:33:18.171
Old school Seiko.

00:33:18.302 --> 00:33:18.621
Seiko.

00:33:18.651 --> 00:33:19.532
Jody: What are you gonna hit me with?

00:33:22.101 --> 00:33:22.691
David: SNK381.

00:33:22.861 --> 00:33:23.631
Jody: Ooh, okay.

00:33:23.631 --> 00:33:24.011
Yep.

00:33:24.021 --> 00:33:24.502
Uh, uh-

00:33:24.502 --> 00:33:27.831
David: This one is so good I
bought- Yeah … two of them.

00:33:28.221 --> 00:33:31.011
One, because one comes
on the steel bracelet.

00:33:31.171 --> 00:33:31.191
Yeah.

00:33:31.572 --> 00:33:35.341
The other one, this looks
so good on different straps.

00:33:35.471 --> 00:33:35.981
Jody: Okay.

00:33:36.052 --> 00:33:39.731
David: So I just wanted to have
one with quick-change straps.

00:33:39.771 --> 00:33:44.311
I just change the strap out
and, I mean, truly iconic.

00:33:44.891 --> 00:33:48.031
Jody: And is that one of
the… Is that a 37 mil?

00:33:48.031 --> 00:33:49.511
Is it one of the slightly smaller ones?

00:33:49.562 --> 00:33:50.371
David: I think.

00:33:50.522 --> 00:33:51.301
Jody: Yeah, yeah, yeah.

00:33:51.342 --> 00:33:52.081
David: I think you're right.

00:33:52.092 --> 00:33:54.021
It's either 37 or 38, but yes.

00:33:54.031 --> 00:33:56.791
Jody: These, these were
kind of classic Seiko 5s.

00:33:56.791 --> 00:34:00.202
You could buy them for
under $100 all day long.

00:34:00.311 --> 00:34:00.701
David: Yeah.

00:34:00.891 --> 00:34:03.251
Jody: Day-date complication, 7S26.

00:34:03.251 --> 00:34:03.552
Exactly.

00:34:03.552 --> 00:34:04.951
The little hidden crown.

00:34:05.321 --> 00:34:06.142
Bit of lume.

00:34:06.441 --> 00:34:06.731
David: Yeah.

00:34:06.772 --> 00:34:08.241
Jody: You know, fan- fantastic watches.

00:34:08.251 --> 00:34:09.611
Again, wear them to death.

00:34:09.621 --> 00:34:09.641
Yeah.

00:34:09.821 --> 00:34:11.861
They wouldn't need service,
they would just love it.

00:34:11.912 --> 00:34:14.681
You beat them up, wear them every day.

00:34:15.031 --> 00:34:17.491
David: So if Seiko's watching,
which I guarantee they're

00:34:17.491 --> 00:34:19.281
not- … if Seiko's listening- If

00:34:19.281 --> 00:34:19.681
Jody: they're listening, bring it back

00:34:19.681 --> 00:34:22.261
David: do not discontinue
watches like this.

00:34:22.371 --> 00:34:23.641
Jody: Bring… Oh, no, no, they will.

00:34:23.662 --> 00:34:26.731
They'll discontinue it, and then
they'll wait 18 months and bring

00:34:26.732 --> 00:34:28.201
it back with a four on the back
that says- Bring it back for

00:34:28.291 --> 00:34:29.201
David: $500

00:34:29.291 --> 00:34:30.381
… Jody: for double the… Exactly.

00:34:30.381 --> 00:34:30.781
You got it.

00:34:30.781 --> 00:34:31.041
You got it.

00:34:31.041 --> 00:34:31.061
Yeah.

00:34:31.071 --> 00:34:31.241
Now,

00:34:31.281 --> 00:34:34.801
David: here's a brand that
has recently really captured

00:34:34.801 --> 00:34:37.161
my, my heart and my attention.

00:34:37.621 --> 00:34:38.402
Bulova.

00:34:39.104 --> 00:34:40.034
Jody: Oh, okay

00:34:40.264 --> 00:34:40.464
… David: Bulova.

00:34:40.524 --> 00:34:42.414
The precisionist movement

00:34:42.724 --> 00:34:43.174
Jody: Yes

00:34:43.194 --> 00:34:43.494
… David: right?

00:34:43.494 --> 00:34:45.444
That is so super smooth.

00:34:45.454 --> 00:34:45.584
Jody: Yes.

00:34:46.054 --> 00:34:46.714
Incredible.

00:34:46.744 --> 00:34:48.214
David: Really, really great.

00:34:48.224 --> 00:34:50.654
And this has- Yeah … that
coin edge going on.

00:34:50.733 --> 00:34:51.033
Jody: Yeah.

00:34:51.464 --> 00:34:52.684
David: Very, very fun.

00:34:52.714 --> 00:34:58.053
And I also have the, um, they came
out with the, um, the Jet Star.

00:34:58.353 --> 00:35:00.643
The Bulova- Yeah … Jet Star that
has the silver- Beautiful … dial

00:35:00.654 --> 00:35:02.743
version and the maroon dial version.

00:35:02.843 --> 00:35:03.193
Jody: Yeah.

00:35:03.573 --> 00:35:05.424
I have a bit of a love-hate with Bulova.

00:35:05.743 --> 00:35:09.844
Their, their- Tell me … contemporary
stuff is not worth considering.

00:35:10.144 --> 00:35:14.894
Mm. Their retro reissues, you know,
they, they obviously had a, a designer

00:35:14.894 --> 00:35:16.744
in the '70s that knew what was going on.

00:35:17.004 --> 00:35:19.944
Whereas- Right … the designer in
the 2020s is not quite as savvy.

00:35:19.944 --> 00:35:22.553
But yeah, I think some of
that, that Jet Star was lovely.

00:35:22.793 --> 00:35:25.594
You know, the Lunar Pilots, I wish…
It's like Cinderella's slipper.

00:35:25.594 --> 00:35:29.134
I keep trying the Lunar Pilot on and
keep failing to get it- Yeah … to

00:35:29.134 --> 00:35:30.434
fit my wrist unfortunately.

00:35:30.434 --> 00:35:35.623
But, and those precisionist movements,
if they were available on the, you know,

00:35:35.624 --> 00:35:39.983
to third parties, you would be seeing
an Erebus with one of those for sure.

00:35:40.034 --> 00:35:40.314
But

00:35:40.314 --> 00:35:41.763
David: unfortunately- Oh, very nice

00:35:41.804 --> 00:35:42.733
… Jody: they, they aren't.

00:35:42.784 --> 00:35:44.163
They are not at this stage.

00:35:44.673 --> 00:35:45.453
David: How about that?

00:35:45.573 --> 00:35:48.114
So last one that I'll share with you,
and this was- Yeah … I know you did a

00:35:48.114 --> 00:35:52.933
video recently about the five department
store brands never- Yes … to buy.

00:35:52.973 --> 00:35:53.013
Jody: Never.

00:35:53.213 --> 00:35:53.773
Oh, dear.

00:35:53.804 --> 00:35:54.214
Oh, dear.

00:35:54.223 --> 00:35:54.623
Are you about to- But

00:35:54.624 --> 00:35:55.293
David: that's okay- … show a-

00:35:55.304 --> 00:35:56.783
because I didn't get it
at a department store.

00:35:56.914 --> 00:35:58.713
I got it on eBay, so it was used.

00:35:58.713 --> 00:35:58.903
Okay.

00:35:58.973 --> 00:36:00.764
It's probably 10, 15 years old.

00:36:01.484 --> 00:36:02.973
This is a Fossil.

00:36:03.344 --> 00:36:03.904
Jody: Okay.

00:36:03.973 --> 00:36:08.243
David: It's in their Defender
line, and the typography on

00:36:08.243 --> 00:36:10.423
the dial just grabbed me.

00:36:10.433 --> 00:36:10.923
That's huge.

00:36:10.923 --> 00:36:12.393
You know, you've got- It is so stunning

00:36:12.743 --> 00:36:16.803
… Jody: giant 2, 4, 8, 10, you know-
Yes … overlapping the sub-registers,

00:36:16.804 --> 00:36:17.873
which is very interesting.

00:36:18.073 --> 00:36:21.853
Look, Fo- Yeah … Fossil were the best
of the five that I said you shouldn't buy.

00:36:22.143 --> 00:36:26.483
And it was more because the question
marks over the company's future.

00:36:26.484 --> 00:36:26.943
I think they were

00:36:26.943 --> 00:36:27.173
David: a bit- Yes.

00:36:27.183 --> 00:36:27.673
Oh, my gosh.

00:36:27.833 --> 00:36:31.033
And, you know, having the Zodiacs
in the deep discount stores.

00:36:31.073 --> 00:36:32.683
Jody: Yeah, yeah, yeah.

00:36:32.693 --> 00:36:32.703
Zodiacs-

00:36:32.883 --> 00:36:34.283
David: So they're, they're in trouble.

00:36:34.293 --> 00:36:34.793
But, uh-

00:36:34.844 --> 00:36:37.623
Jody: Zodiacs are- Yes … half price
here in Australia, but I hear they're,

00:36:37.993 --> 00:36:39.423
they're less than half price elsewhere.

00:36:39.463 --> 00:36:41.723
People are buying them
for $200 in the States.

00:36:41.813 --> 00:36:42.503
David: Yes.

00:36:42.513 --> 00:36:45.923
They're, they're just… You know, and
it's funny because the discount stores,

00:36:45.923 --> 00:36:48.263
they get shipments, they sell out,
and then, you know- Absolutely … you

00:36:48.263 --> 00:36:49.784
go the next day and they're gone.

00:36:49.973 --> 00:36:50.223
Gone.

00:36:50.223 --> 00:36:53.253
They say, "Oh, no. Well, we get
watches every day." And they might

00:36:53.263 --> 00:36:56.673
get, you know, they might get a $50
Invicta or they might- Yeah … get

00:36:56.723 --> 00:37:00.283
a $300 Zodiac that should be 2,000.

00:37:00.283 --> 00:37:00.674
Jody: Pot luck.

00:37:00.674 --> 00:37:01.403
Yeah, luck of the draw.

00:37:01.403 --> 00:37:02.433
David: Yeah, for sure.

00:37:02.854 --> 00:37:04.173
Well, Jody, thank you so much.

00:37:04.173 --> 00:37:05.983
This has been great, great fun.

00:37:05.983 --> 00:37:06.308
My pleasure.

00:37:06.308 --> 00:37:10.924
Tell us about what is, um,
what's the next- Stage or

00:37:10.924 --> 00:37:12.654
phase or designs- Stage four

00:37:12.654 --> 00:37:13.734
that are coming from Erebus

00:37:14.203 --> 00:37:16.774
Jody: Well, we had a meeting
yesterday, and we decided that there

00:37:16.774 --> 00:37:19.413
wasn't enough purple in our lineup,
so it's gonna be- That's what I

00:37:19.544 --> 00:37:19.964
David: think

00:37:20.214 --> 00:37:23.014
… Jody: it's gonna be purple watches,
only purple watches- … for

00:37:23.014 --> 00:37:24.483
the next 18, next 18 months.

00:37:24.743 --> 00:37:27.253
No, we've got, we've got
lots happening, actually.

00:37:27.313 --> 00:37:33.443
We had a good year last year of design,
kinda R&D and prototyping, meaning

00:37:33.443 --> 00:37:36.753
this year we've got products lined up.

00:37:37.143 --> 00:37:40.483
So we've got, the Origin is
making a comeback in a new

00:37:40.484 --> 00:37:45.003
slightly smaller form factor, with
upgrades in every single area.

00:37:45.403 --> 00:37:48.843
That will be coming out hopefully June.

00:37:48.853 --> 00:37:50.604
If not, then certainly July.

00:37:50.614 --> 00:37:50.644
Okay.

00:37:50.973 --> 00:37:56.703
We have a micro-rotor dress
watch also on its way.

00:37:57.433 --> 00:37:57.444
Hmm.

00:37:57.553 --> 00:38:02.784
Um, and we have an integrated
bracelet watch, our own interpretation

00:38:02.793 --> 00:38:07.033
of what we wanted to see in an
integrated bracelet sports watch.

00:38:07.033 --> 00:38:10.924
We, that one was ready at the
beginning of last year, but it

00:38:10.924 --> 00:38:14.354
needed a few more tweaks, so we
thought we'd save it till 2026.

00:38:14.683 --> 00:38:16.403
Very proud of this one.

00:38:16.404 --> 00:38:20.043
It's a lovely, you know, yeah,
even if, even if I say so myself-

00:38:20.264 --> 00:38:21.784
Exactly … it's a lovely design.

00:38:21.784 --> 00:38:28.363
The, the Ascent has been great for us, but
we didn't wanna just do Ascent integrated.

00:38:28.364 --> 00:38:33.424
We wanna give this one an identity of its
own, so we've, we've changed every, every

00:38:33.443 --> 00:38:36.054
area, and it's a kinda holistic design.

00:38:36.484 --> 00:38:40.153
You'll see the same patterns
repeated throughout the watch.

00:38:40.153 --> 00:38:42.043
You know- Yeah … we really
kinda considered the whole thing.

00:38:42.643 --> 00:38:46.553
Chronograph is definitely happening,
uh, but it's a, it's a tough one.

00:38:46.873 --> 00:38:50.394
Tough one because Steven and I have
similar but slightly different opinions

00:38:50.394 --> 00:38:51.634
as to what makes a good chronograph.

00:38:51.683 --> 00:38:52.444
We gotta get that right.

00:38:52.453 --> 00:38:52.733
David: Ah.

00:38:53.243 --> 00:38:53.623
Jody: And then-

00:38:53.623 --> 00:38:54.773
David: Well, you know what that means.

00:38:55.053 --> 00:38:56.353
You come out with a model- Two.

00:38:56.353 --> 00:39:00.353
We gotta get two … and one is Dash
S and one is- Uh-huh … Dash J. Yeah.

00:39:00.523 --> 00:39:00.603
Exactly.

00:39:00.603 --> 00:39:00.683
Uh, and that's, that's it.

00:39:00.683 --> 00:39:01.183
That's it.

00:39:01.393 --> 00:39:04.473
So it's like you can get the
Steven version or the Jody version.

00:39:04.593 --> 00:39:05.193
Jody: The Jody version.

00:39:05.393 --> 00:39:10.084
And I think next year we wanna do, we
wanna really kinda push the boundaries.

00:39:10.084 --> 00:39:17.783
We wanna do a, a top-spec skin diver to,
to maybe sell something at 999 US dollars.

00:39:17.794 --> 00:39:22.554
So I know you, y- you kind of shouldn't
work to a price point and then work

00:39:22.593 --> 00:39:26.193
your watch out from there, but we
wanna try and do as much as we can for

00:39:26.233 --> 00:39:28.024
999, you know, make something- Yeah

00:39:28.024 --> 00:39:32.474
really special, but still
keep it relatively affordable.

00:39:32.893 --> 00:39:32.963
Yes.

00:39:32.963 --> 00:39:36.843
Obviously, we're not gonna
lose sight of the, the $300.

00:39:37.063 --> 00:39:41.493
We've got a budget diver that will
sit underneath the new Origin as well

00:39:41.603 --> 00:39:47.033
on, on the table, so that people can
click on the website and pick from 10

00:39:47.033 --> 00:39:50.043
different models from $299 up to $999

00:39:52.493 --> 00:39:56.894
in 10 different colors Three
different sizes all in stock.

00:39:57.184 --> 00:39:59.324
You know, I think that's
always been the aim.

00:39:59.324 --> 00:40:01.804
We wanted to be a brand that has stock.

00:40:01.814 --> 00:40:01.834
Yeah.

00:40:01.844 --> 00:40:07.394
So we, we carry out … We- maybe
that's where our risk lies as a company.

00:40:07.614 --> 00:40:10.474
It's in the amount of money
we have sitting on a shelf.

00:40:10.503 --> 00:40:11.344
You know, that's how we play it.

00:40:11.344 --> 00:40:11.454
Right.

00:40:11.604 --> 00:40:13.904
So we didn't wanna do
the scarcity marketing.

00:40:13.904 --> 00:40:18.043
We didn't want people rioting in the
streets for 10, 10 pieces of each.

00:40:18.353 --> 00:40:18.543
Right.

00:40:18.543 --> 00:40:22.314
We wanted to, we, we wanted to be
able to have people, you know, buy

00:40:22.314 --> 00:40:23.624
it and get it in two days time.

00:40:24.033 --> 00:40:27.053
David: Well, and for people that are
listening and that are in the purple

00:40:27.074 --> 00:40:31.354
camp- Yes … uh, rest assured that
the- Yes … Ascent 39 is still-

00:40:31.443 --> 00:40:33.374
Yes … available in purple helix.

00:40:33.833 --> 00:40:35.604
Jody: And we've got some purple for me.

00:40:35.604 --> 00:40:36.524
So we've got a couple of purples.

00:40:37.184 --> 00:40:37.354
David: Excellent.

00:40:37.354 --> 00:40:37.604
Yeah,

00:40:37.604 --> 00:40:38.074
Jody: you know what?

00:40:38.074 --> 00:40:41.183
We haven't … But I think, I think,
David, I'm sorry to tell you, I think

00:40:41.653 --> 00:40:43.204
purple's done its dash a little bit.

00:40:43.513 --> 00:40:44.193
David: Really?

00:40:44.313 --> 00:40:44.383
It's, it's … Yeah.

00:40:44.484 --> 00:40:46.473
You never see a purple watch though.

00:40:46.543 --> 00:40:50.044
Out in the wild purple is a-
Yeah … very unusual color.

00:40:50.414 --> 00:40:54.264
Jody: I think purple had a
bit of a peak in '22, '23, and

00:40:54.264 --> 00:40:55.914
then it's kind of slightly- Ah

00:40:55.914 --> 00:40:56.264
peeling off.

00:40:56.334 --> 00:40:59.954
It- if we can get that technical
and that specific about individual

00:40:59.954 --> 00:41:02.604
dial colors, but it's pistachio.

00:41:02.783 --> 00:41:04.333
Pistachio is the new purple

00:41:05.166 --> 00:41:06.296
David: Maybe, maybe.

00:41:06.336 --> 00:41:09.416
Well, I guess, I guess I'll just,
you know, I'll hang onto this-

00:41:09.426 --> 00:41:10.376
Yeah … and then obviously- Stick with

00:41:10.376 --> 00:41:10.616
Jody: your-

00:41:10.846 --> 00:41:13.076
… David: the Erebus
pistachio is coming soon.

00:41:13.366 --> 00:41:14.306
Jody: Yeah, definitely.

00:41:14.306 --> 00:41:16.116
Er- the Erebus pistachio is coming soon.

00:41:17.106 --> 00:41:17.156
David: For sure.

00:41:17.156 --> 00:41:20.306
Well, as we're landing the plane,
Jody, any final thoughts, any parting

00:41:20.306 --> 00:41:25.566
words of wisdom for watch fans, watch
collectors in the middle of 2026?

00:41:25.805 --> 00:41:27.795
Jody: Yeah, I mean, enjoy yourselves.

00:41:27.795 --> 00:41:31.425
I think the scenes from
last weekend, it's a hobby.

00:41:31.455 --> 00:41:32.626
It's for fun.

00:41:32.685 --> 00:41:34.006
Enjoy yourself.

00:41:34.265 --> 00:41:35.525
Don't go bankrupt.

00:41:35.635 --> 00:41:39.625
Don't put yourself in financial
difficulties to buy a timepiece,

00:41:39.916 --> 00:41:42.595
particularly if you already
have one on your wrist.

00:41:42.855 --> 00:41:47.845
There are bigger things in life than
watches, but, you know, e- enjoy yourself.

00:41:47.846 --> 00:41:49.345
It's a great hobby to get into.

00:41:49.555 --> 00:41:51.225
You don't have to spend a fortune.

00:41:51.256 --> 00:41:53.975
That's always been the kind
of, the thrust of the channel.

00:41:54.215 --> 00:41:58.775
You don't have to have a collection
full of Rolex and Pateks to really

00:41:58.815 --> 00:42:02.605
get a lot from it and to put something
on your wrist in the morning that's

00:42:02.905 --> 00:42:04.746
means, that means something to you.

00:42:05.545 --> 00:42:06.596
David: And that makes you happy.

00:42:06.905 --> 00:42:07.835
Jody: Yeah, exactly.

00:42:07.835 --> 00:42:08.606
That's what it's about.

00:42:09.185 --> 00:42:12.405
David: So if people want to get
connected and stay connected-

00:42:12.636 --> 00:42:12.896
Jody: Yes

00:42:12.896 --> 00:42:16.155
David: to Just One More
Watch and/or Erebus-

00:42:21.075 --> 00:42:22.335
Jody: Just One More Watch, yes … please
tell us where can people go, what

00:42:22.335 --> 00:42:22.405
links should go in the show notes?

00:42:22.405 --> 00:42:23.465
They can visit Just One
More Watch on YouTube.

00:42:23.526 --> 00:42:24.845
I'm fairly easy to find.

00:42:24.865 --> 00:42:28.575
I make at least two videos a week,
uh, usually one midweek and one on

00:42:28.585 --> 00:42:35.575
the weekend, and erebuswatches.com,
so that's E-R-E-B-U-S watches.com.

00:42:35.905 --> 00:42:37.496
You'll see what I was talking about.

00:42:37.795 --> 00:42:39.485
A whole bunch of different models.

00:42:39.486 --> 00:42:43.215
We've got from 34 millimeters
to 44 millimeters.

00:42:43.245 --> 00:42:48.055
I don't think there are many micro
brands that, that cover smaller wrists

00:42:48.125 --> 00:42:50.295
and bigger wrists in the way that we do.

00:42:50.295 --> 00:42:53.485
Certainly not- Yeah … this
soon in their kind of trajectory.

00:42:53.825 --> 00:42:57.075
Lots of fun watches there,
and we love to do deals.

00:42:57.395 --> 00:42:58.085
Hit us up.

00:42:59.278 --> 00:43:02.048
That's, again, y- y- why do
you buy from a microbrand?

00:43:02.058 --> 00:43:05.408
Because you can contact one of the
brand owners and, you know, have that

00:43:05.408 --> 00:43:08.698
personal relationship, and the watch
on your wrist means a little bit more.

00:43:08.698 --> 00:43:10.207
So yeah, get in touch.

00:43:10.868 --> 00:43:13.107
David: Well, and see you in person.

00:43:13.107 --> 00:43:14.227
You're coming to Dallas.

00:43:14.227 --> 00:43:15.567
Is that confirmed?

00:43:15.627 --> 00:43:16.048
Jody: Yes.

00:43:16.077 --> 00:43:17.387
Well, that's not confirmed.

00:43:17.437 --> 00:43:21.468
Spring Sprang Sprung in Singapore
in November is confirmed.

00:43:21.508 --> 00:43:21.857
Okay.

00:43:21.868 --> 00:43:26.397
I think that is the 14th and
15th of November on a weekend.

00:43:26.547 --> 00:43:26.777
David: Yeah.

00:43:26.797 --> 00:43:28.698
Jody: That's a show that
I've heard a lot about.

00:43:29.067 --> 00:43:33.248
Singapore is such a hotbed
of microbrand activity.

00:43:33.327 --> 00:43:33.507
Yeah.

00:43:33.508 --> 00:43:35.757
I guess there's a lot
of money in Singapore.

00:43:35.758 --> 00:43:40.127
There are very low taxes in Singapore,
and it is so close to the manufacturing

00:43:40.127 --> 00:43:43.087
hubs of Asia that it's a great place
to set yourself up as a company.

00:43:43.497 --> 00:43:43.517
Yeah.

00:43:43.537 --> 00:43:45.637
Uh, there'll be a lot of
Singaporean brands there and a

00:43:45.637 --> 00:43:47.357
lot of overseas brands as well.

00:43:47.627 --> 00:43:53.227
And then, yeah, I think Wind Up
Dallas is on the cards for 2027.

00:43:53.477 --> 00:43:57.417
We had a great time in New York,
and we had a fantastic time in San

00:43:57.417 --> 00:43:59.557
Francisco earlier on this year.

00:43:59.807 --> 00:44:02.147
People have been so
welcoming to us, you know.

00:44:02.157 --> 00:44:06.717
Great to, to meet people that
are wearing your watches.

00:44:06.717 --> 00:44:09.168
They come into- Yes … a watch show
wearing … You know, uh, there's

00:44:09.168 --> 00:44:10.308
a real moment of pride there.

00:44:10.308 --> 00:44:11.707
So I've enjoyed that.

00:44:11.987 --> 00:44:16.558
And we're just looking for the right
show in the UK so that I can go back

00:44:16.558 --> 00:44:20.277
and, you know, two birds with one stone,
visit my family as well- Yeah … and

00:44:20.278 --> 00:44:21.748
put it on the company credit card.

00:44:21.748 --> 00:44:22.327
Exactly.

00:44:22.327 --> 00:44:23.317
David: Exactly.

00:44:23.358 --> 00:44:26.687
Put that right, right below
the T-shirt uniform- Uniform

00:44:26.687 --> 00:44:27.098
… Jody: expense line.

00:44:27.098 --> 00:44:27.848
That's it.

00:44:27.848 --> 00:44:28.118
That's it.

00:44:28.327 --> 00:44:29.647
That's it, that's it, that's it.

00:44:29.647 --> 00:44:30.957
Marketing visit, you know.

00:44:30.998 --> 00:44:31.807
Put my flights on it.

00:44:32.127 --> 00:44:34.118
David: Well, Jody Musgrove,
you are a rock star.

00:44:34.118 --> 00:44:35.117
I appreciate you.

00:44:35.127 --> 00:44:36.567
Thank you for stopping by.

00:44:36.857 --> 00:44:37.737
Jody: Thank you, Mr. Newman.

00:44:37.737 --> 00:44:38.707
Lovely to chat to you today.

00:44:38.727 --> 00:44:39.287
All the best.

00:44:41.498 --> 00:44:44.127
David: And that wraps up
another episode of Watch Smarts.

00:44:44.127 --> 00:44:49.028
Listen, if you love this show, if you
love watches, subscribe, download,

00:44:49.037 --> 00:44:52.877
leave us a rating or review on
your favorite podcast platform, and

00:44:52.877 --> 00:44:57.658
check out all the free resources
waiting for you at watchsmarts.com.

018: YouTube Star to Microbrand Founder with Jody Musgrove

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